I’m so excited to debut my hair transformation, which I just love,” Danni enthused. “I love innovation in beauty and I’ve been looking for a product that would take blonde to the next level for me. The L’Oréal Professionnel team and Smartbond have transformed my colour, but the salon service has also kept my hair strong and protected.”
The new technology acts as a protecting and strengthening service, simply added to the colour to ensure no extra time is spent in the chair (again, a priority for so many modern women) and allowing for colour flexibility without sacrificing on health. Having wanted to go back to blonde for a while, Dannii’s recent decision came from her trust in L’Oréal Professionnel to take care of her hair.